One of the most productive exercises
that an organization can perform is an analysis of it’s
brand- name , logo, symbols, etc. What does your brand
mean to you, your associates and, very importantly,
your clients and customers.
The ‘swoosh”, three
pointed star, and polo player provide instant recognition
for Nike, Mercedes and Polo products because they have
been constantly reinforced by their marketing organizations
over many years. Unfortunately, most organizations do
not have the resources for this type of brand building
but, with proper planning, even the most modest programs
can produce great results.
Our clients typically devote
between 15% and 20% of their marketing budget to promotional
products. Why? Because they complement other media and
offer a long term vehicle for promoting their brand.
