CASE STUDY #1 – TRADE SHOWS
The
Challenge
An innovative software company asked us to create the
materials for a dimensional mailing to 3,000 prospects
attending a large trade show. Because the client was
raffling box seats to the All-Star game, the theme for
the mailing was baseball and the object was to get the
decision makers to the client’s booth.
The
Solution
We sourced peanuts in the shell, packaged in a cellophane
bag with the client’s logo prominently displayed.
We provided a green mailing box, sized to protect the
peanut bag. At our suggestion, the client prepared mailing
labels in the shape of a baseball diamond.
The
Result
The client reported that the response from their prospects
was overwhelming both in quantity and quality. Visitors
to the booth also received wooden baseball bat pens
provided by us.
The Lesson
When preparing for a trade show promotion, attention
should be focused on the pre-show preparation and post
show follow up as well as the “at show”
gifts.
CASE STUDY # 2- CUSTOMER SATISFACTION
The Challenge
A large multinational corporation
wanted to get a high rate of response to a customer
satisfaction survey by providing a gift to respondents.
They were looking for a gift with a highly perceived
value but at a reasonable cost.
The Solution
We suggested a desk clock,
with the client’s logo on the face and packaged
in a attractive gift box. Because of the quantity of
the order and our relationship with the supplier, we
were able to negotiate a very favorable price.
The Result
Within a two weeks of initiating
the program, our client had a 31% response rate to their
survey and were very pleased with the project.
The Lesson
Promotional products are
“attention magnets” for virtually every
type of an organization’s projects.
CASE STUDY # 3- EMPLOYEE RECOGNITION
The Challenge
A Midwestern manufacturer
was referred to us by one of our larger clients. They
had spent several months on a new product rollout and
wanted to give a special “thank you” gift
to their 600+ associates. Because their event was coming
soon, time was of the essence.
The Solution
We provided upscale reversible
fleece vests with the client’s new product logo
embroidered on both sides within a ten day window.
The Result
The client reported that
the project created a great amount of good will in their
organization.
The Lesson
Recognizing and rewarding
employees with promotional products can have longer
lasting effect than using financial incentives.
